Visual Identity Packages

A brand’s visual identity pricing exhibits a broad range, influenced by factors such as the agency's reputation and the project's scale. Charges could span from £10,000 to £100,000. However, not all businesses necessitate such substantial investments. Leveraging my 10+ years of experience as a designer, I can deliver agency-level design and expertise to projects that might otherwise incur higher costs elsewhere.

Here's the suggested pricing tailored for small business clients:

Logo Package

£2,000

You wish to retain your existing brand colors, fonts, and visual style. Your requirement is solely for a more suitable, refined, and expertly-crafted logo that truly embodies your brand.

  • At the outset of every project, we begin by establishing the essence of your brand. This involves conducting interviews and undertaking exercises to unearth the core values and identity of your brand, enabling us to translate it seamlessly into our designs.

  • A logo serves as a concise and distinctive tag or symbol representing your brand. I engage in sketching and refining various ideas until arriving at the optimal logo concept (or presenting a selection of outstanding choices). To ensure its effectiveness in practical settings, the chosen logo is applied to mock products for real-world testing. Your final package will include secondary logos in both vertical and horizontal formats, if required, carefully saved for print and web usage.

  • We will provide you with a concise 1-2 page logo usage guide, which includes detailed specifications for the colors featured in your logo. This guide will be invaluable for print vendors and web developers to guarantee consistent brand color representation across various applications. We will furnish you with Pantone, CMYK, RGB, and HEX codes for easy reference and seamless integration into your branding materials.

Just what I need

VI Package

£8,000

Whether you are embarking on a fresh brand journey or refining your company's existing identity, our goal is to capture the very essence of your business and translate it into a captivating look and feel. We'll craft a comprehensive toolkit of visual elements, along with clear guidelines on how to effectively incorporate them. This toolkit will serve as the blueprint for expressing your brand cohesively and consistently across all platforms and materials.

  • At the outset of every project, we begin by establishing the essence of your brand. This involves conducting interviews and undertaking exercises to unearth the core values and identity of your brand, enabling us to translate it seamlessly into our designs.

  • A logo serves as a concise and distinctive tag or symbol representing your brand. I engage in sketching and refining various ideas until arriving at the optimal logo concept (or presenting a selection of outstanding choices). To ensure its effectiveness in practical settings, the chosen logo is applied to mock products for real-world testing. Your final package will include secondary logos in both vertical and horizontal formats, if required, carefully saved for print and web usage.

  • We will provide you with precise specifications for the colors used in your logo, along with a complementary secondary palette that harmonizes seamlessly. You can expect to receive Pantone, CMYK, RGB, and HEX codes, ensuring consistent and accurate color representation across various applications.

  • We will offer you expert recommendations for brand fonts, accompanied by illustrative examples demonstrating how these fonts can be effectively used in combination. This guidance will empower you to create a harmonious and appealing typographic identity for your brand.

  • In addition to a logo, fonts, and colors, brands also benefit from incorporating shapes, lines, a specific photography or illustration style, custom patterns, or other elements that enrich the overall visual theme. We will integrate these elements into mock layouts to demonstrate their proper usage and application, providing a clear vision of how they come together cohesively to enhance your brand's visual identity.

  • We will create a comprehensive multi-page document outlining all the essential elements of your brand. This document will serve as a valuable resource for your team, ensuring consistent and cohesive branding across all future materials. It will encompass usage guidelines and specifications for the logo, color palette, typography, graphic elements, messaging, and any other distinctive elements that define and distinguish your unique brand.

This one is for me

Bespoke Package

£9,000
- £30,000

In addition to the VI Package, you will likely require marketing materials featuring your newly established brand’s visual identity. If you have an in-house designer or freelancer, they can refer to the brand style guide created in the VI Package while working on these materials. Alternatively, I can handle the design process for you, as I will already be intimately familiar with your brand.

Some popular items often requested include:

  • Brand naming

    Business cards, letterhead, and envelopes

    Presentations

    Brand swag (t-shirts, stickers, coffee mugs, water bottles, pens, and fun stuff)  

  • Brochures and Info Sheets

    Signage

    Posters

    Packaging

    Postcards

  • Website Design

    Product UI

    Digital Assets

    Social Media Design

    Web Adverts and Banners

Once we've had a conversation about your requirements, I'll be able to create a personalised Bespoke Package proposal that encompasses the VI Package along with all the specific marketing materials you need. Alternatively, you can opt for our Day Rate service, giving you the freedom to check off additional items from your to-do list whenever it suits you best. Let's bring your vision to life!

Let's do this!

A quick note on websites:
At Sebe Studios, we recognize that coding, web development and UX require specialized expertise. Therefore, we advise our clients to hire a dedicated individual or firm with proficiency in these areas. Rest assured, the chosen firm can seamlessly incorporate the style and elements developed in our VI Package to create a captivating and cohesive website for your brand. Your online presence will reflect the same level of excellence and aesthetics we bring to our graphic design solutions.

Seeing as you’ve made it this far

Get in contact by clicking the button below or emailing hello@sebestudios.com to kick things off, and we can schedule a FREE 30-minute call to explore how we can take your brand to new heights.

Get in Contact