Netflix Upfront New York
A high-impact, week-long takeover at New York’s Sunset Pier 94 Studios, positioning Netflix at the center of attention during Upfronts week through a trio of premium events built around the creative concept: “Get Closer.”
Year
2026
Client
SEEN Presents
Type of work
2D Design & Artworking
What is Netflix Upfront
The Netflix Upfront is a massive industry presentation designed to bring top advertisers, partners, and media closer to Netflix's cultural stories, global audiences, and advanced advertising tech. The 2026 takeover consisted of a high-impact trio of events: the inaugural Data//Driven Tech Summit, an exclusive VIP C-Suite Dinner, and a theatrical main presentation featuring live appearances from A-list talent like Jennifer Lopez, Florence Pugh, and Tina Fey. Following its New York success, the project was turned into a scalable toolkit deployed across global markets, including London and Paris.
The Brief
SEEN Presents brought me on board to support their internal design team across this massive, end-to-end event takeover. My role focused on delivering the 2D design and artworking required to seamlessly translate the "Get Closer" concept into physical and digital spaces. This included precision-artworking graphics for the inviting reception architectures, formatting visuals for dynamic screen configurations, creating personalised design details for the 50-person VIP C-Suite Dinner, and supporting assets for the Data//Driven Tech Summit. Ensuring total alignment with Netflix's iconic global brand guidelines, every asset was delivered to the impeccable standards demanded by a high-stakes, international industry showcase.
Result & Event Photography
Disclaimer: All event photography and spatial design documentation are the property of SEEN Presents & Netflix. My role on this project was strictly as a freelance 2D designer and artworker, collaborating with the internal agency design team to deliver print and digital visual assets.