Red Bull Dance Your Style
A high-energy national dance competition, a packed-out crowd at Westminster’s Central Hall, and an unforgettable, underground-inspired live event celebrating London's vibrant dance culture and connecting authentically with Red Bull’s audience.
Year
2026
Client
SEEN Presents
Type of work
2D Design & Artworking
What is Red Bull Dance Your Style
Red Bull Dance Your Style is a global street dance event series with a unique twist: the crowd acts as the judge. Bringing together top-tier dancers from various styles to battle 1-on-1, the competition relies on live audience voting to crown a champion. The UK National Final brought together dancers, creators, and an energetic, active crowd to experience reactive live performances, interactive brand activations, and hyper-local street culture under one roof.
The Brief
SEEN Presents approached me to help support their internal team across the Red Bull Dance Your Style UK National Final. My main focus was acting as the freelance 2D designer and artworker, transforming the historic Central Hall into an underground, rave-inspired arena. I worked on a wide range of assets, from playful illustrative graphics used throughout the physical space to digital screen formats, immersive on-site signage and attendee/performer credentials. Every asset was precision-artworked to align perfectly with Red Bull’s dynamic brand identity and seamlessly elevate the overall guest experience.
Result
Disclaimer: All event photography and spatial design documentation are the property of SEEN Presents, Red Bull & Sustain Health. My role on this project was strictly as a freelance 2D designer and artworker, collaborating with the internal agency design team to deliver print and digital visual assets.