Netflix Cannes Lions
The world's biggest creative festival, one of Netflix's most ambitious brand activations, and an unforgettable immersive experience celebrating the stories audiences love.
Year
2026
Client
SEEN Presents
Type of work
2D Design & Artworking
What is Netflix Cannes Lions
Netflix Cannes Lions was an immersive brand activation created for the Cannes Lions International Festival of Creativity, the world's leading event for the advertising, marketing, and creative industries. Hosted on the rooftop of the JW Marriott, the experience transformed the space into a series of interactive environments inspired by some of Netflix's biggest shows, including Bridgerton, Squid Game, Stranger Things, Emily in Paris, and The Gentlemen. Designed for advertisers, partners, creators, and industry leaders, the activation showcased Netflix's growing advertising platform while creating memorable, shareable experiences throughout the festival.
The Brief
SEEN Presents brought me on to support their internal design team across the Netflix Cannes Lions activation, working as both a 2D Designer and Artworker. Alongside producing production-ready artwork across the event, I was responsible for designing several of the immersive fan zones, including Wednesday, KPop Demon Hunters, Bridgerton, and Emily in Paris, as well as designing and artworking the Pins, Patches & Stickers Shop.
Beyond these key areas, I collaborated with the wider creative team to design and artwork many other experiences throughout the festival, including feature walls, the Sports activation, C-Suite hospitality area, Late Nights, and the World Cup activations. From initial concepts through to final print-ready artwork, my focus was on creating visually engaging, technically accurate graphics that helped bring the Netflix experience to life across every touchpoint.
Result
More Event Photos
Disclaimer: All event photography and spatial design documentation are the property of SEEN Presents, Event Marketer and Netflix. My role on this project was strictly as a freelance 2D designer and artworker, collaborating with the internal agency design team to deliver print and digital visual assets.